Like it or not, your Facebook page is about to be converted to the new timeline model. GalleyCat has a post that provides suggestions to authors for the most effective timeline. Check it out. We suggest that authors have both a book (or books) FB page plus a personal one. You can cross-post as appropriate. For example, you may not want to include your family vacation photos on your book FB page, but you’ll want to add to your personal page announcements about book signings, awards, and such. Yeah, I know! We haven’t figured out when we’ll have time to set up our timelines either.