Interesting article in the New York Times on the subject of “blurbbing”. Getting blurbs, those snippets of glowing endorsements on book jackets, is part and parcel of the publishing process. How do we get them? Early in the process, while the book is still in the editing phase, we discuss with the author who we might ask to blurb (a word that seems to have become both a noun and a verb). We’re looking for blurbbers who “fit” the subject matter. Maybe they’re an expert in the field. A “name” blurbber, is of course, the prize blurb. Somehow, more credence comes from “Great Book!” from Jane Somebody rather than Joe Anyone. For the record, we’ve never EVER paid for a blurb! Article here.