Working Titlez

The Las Vegas Business Press cover story for August 25th is about businesses using blogging as part of their marketing mix. The blogosphere is growing: 27% of Americans read blogs and that’s bound to grow. There is a lot of online yakking going on — the question becomes how to join in the conversations to benefit your business. The prevailing theory is that building buzz about your products and services via social networking gets your message out in a friendly, approachable and less “self-serving” way. Hybridization of blogs and websites is also occurring. This “blogsite” is an example, sharing the characteristics of both. Back in the day, we referred to the “mass market” and advertised in publications like The Saturday Evening Post which had a massive circulation reaching a large percentage of the American population. Advertisers talked “at” their audience. Today, there is no mass market, but a multitude of defined markets with sub-sub-sub segments. Advertisers today must find ways to talk “with” their audiences.

Welcome to my personal blog/website. It’s time for me to share my life with the world via blogging. This opening page will feature posts of my musings on the book world, modern life, announcements and celebrations.

Other pages will include information on speaking and consulting services, downloads of reports and useful information for meeting planners, authors and marketing folks. The personal page will be a repository of some writing pieces, memorabilia, photos and “fun stuff”.

Comments welcome (see below) and I’ll do my best to answer any questions about publishing, marketing, design or editing. Or my goat cheese cracker spread!

See the list to the right for links to useful or interesting sites, interviews or resources. If any of you wonder why I keep trekking back across the desert, take a look at my hubby Bill’s website for Van Ness Water Gardens.

If this looks interesting and you’d like to follow my posts and uploads, you can subscribe via a reader or email.

Yours in the blogosphere,

Carolyn