Working Titlez » Branding http://workingtitlez.com Book Publishing News and Resources for Authors Fri, 27 Apr 2012 21:14:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Branding Techniques from a Marketing Pro http://workingtitlez.com/2008/12/09/branding-techniques-from-a-marketing-pro/ http://workingtitlez.com/2008/12/09/branding-techniques-from-a-marketing-pro/#comments Tue, 09 Dec 2008 04:38:02 +0000 admin http://carolynhayesuber.wordpress.com/?p=640 SantaIn times of economic challenge, turn to a professional marketer of legendary success for back-to-basics advice.

Guest Blogger Kristofer S. Kringle, CEO, North Pole Enterprises

Since I’ve been advertising my message of glad tidings and good cheer to my loyal worldwide customer base for some time now, I have a few proven techniques and tips you may wish to consider for the coming year.

  1. Once you’ve got a solid positioning statement like my “Merry Christmas and Happy New Year:, stick with it as long as it works — a few centuries or so.
  2. Select a snazzy color combination like red and green and use it liberally. Remember, repetitiveness builds retention.
  3. A creative concept unique to your organization can fly a long, long time — just look at my reindeer and sleigh.
  4. Home delivery is essential for service-based businesses. My chimney techniques are part of my claim-to-fame and unmatched by others (just ask the Tooth Fairy).
  5. Dynamic packaging is everything. Everyone identifies my swell red stocking cap with me.
  6. We live in a global economy. A multi-lingual jingle like my “Ho! Ho! Ho!” is understood everywhere.
  7. Know your target audience and create appeals for each segment. Oldies relate to my wise bearded visage, while the young-uns know they can sit on my lap and share their dreams of things to come on Christmas morning.
    ]]>     http://workingtitlez.com/2008/12/09/branding-techniques-from-a-marketing-pro/feed/ 1     Branding with Passion http://workingtitlez.com/2008/10/28/branding-with-passion/ http://workingtitlez.com/2008/10/28/branding-with-passion/#comments Tue, 28 Oct 2008 02:24:13 +0000 admin http://carolynhayesuber.wordpress.com/?p=587 Publishing and marketing are certainly intertwined disciplines and my work is daily enmeshed in both. Wearing my marketer’s hat, I’ve added an article to the Downloads page I wrote some time back on branding. Back in the day, we called it corporate identity and products like shampoo and chewing gum were brands. The term and the practice have evolved and now “branding” represents the entire experience a a customer may have with a company. Branding is not a task to be completed and ticked off a to-do list, but a “way of life” for companies determined to make the perception they present to the world a reality.

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