You hear it over and over: One of the best ways for authors to sell books and build a fan base is through speaking engagements. Especially for non-fiction authors, “expertizing” one’s self through book publication and speaking is a great way to build a career.
My own speaking life improved greatly with the advice of our author Judi Moreo (You Are More Than Enough: Every Woman’s Guide to Power, Purpose, and Passion) who is the president this year of the National Speakers Association (NSA). I highly recommend this group for folks who want to be professional (and paid) speakers and there are chapters all over the country.
One of the things I learned from Judi and NSA is that you must have a list of speaking topics and descriptions. I’ve recently updated my Programs for Writers, and at the same time, I updated my handouts. Now each topic has a box of handouts organized in my office, ready-to-go. I can grab the box I need, and when it gets low, it is time to reprint. I also keep a file of speech notes and whenever I come across new statistics or factoids, I add it to the file. When I’m ready to update or customize a talk for a specific group, the notes are right there.
Posted by carolynhayesuber




